We often make assumptions about what is needed. All going well, these assumptions will be accurate, yet unfortunately they often are not. Working with you and your internal and external stakeholders, we believe in coming back to basics. At INSIGHT, we like to ask people what they need! It’s not rocket science, and it serves two key benefits. Firstly, your assumptions will start looking more like facts. Secondly, and equally as important, you will convey to your stakeholders you care about what they think.