Knowing what your customers think is one of the most critical success factors in business. Ignoring their perspective can cause a bad reputation, which will consequently increase the demand for your competitors and/or decrease your profitability or service.
Remaining in touch with your customers has benefits.
Firstly, it is important for you to convey you’re interested and care about what they think. As with all relationships, your customers need to feel their thoughts are valued and contribute to how your business is run.
Secondly, the power of ‘word of mouth’ is extraordinary! When your customers feel you care about them, they will inevitably tell family and friends. Provide a good service, and the pay-off will constantly multiply. Provide a bad service, and your business will suffer.
Thirdly, tapping into your customers’ perspectives is one of the most strategic ways to identify opportunities to expand your business. Your customers are the best source of knowing what is working well and what isn’t, and what more (or less!) your customers want from you.
Using our professional expertise, INSIGHT can work with you to design the right questions and process to obtain information you need to make the best business decisions. Listen to your clients and prosper.
Whether it is via a survey, group sessions or individual interviews, let us gauge how satisfied your customers/clients are, whilst simultaneously identifying opportunities to improve profit, outcomes, process and productivity.